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Toolkit – Broadcast
TV
TV Spot

This 60-second TV PSA can be used for broadcast or featured on school, district and partner organization websites. Download the broadcast quality English file here or the Spanish file here.

English

Spanish

TV
Radio Spot

This 60-second radio PSA can be used for broadcast or featured on school, district and partner organization websites.

(Click the thumbnails to the left to preview.)
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Toolkit – Online Materials
Web Banners
Web Banners Web Banners
Web Banners

Web banners linking users to PrekindergartenPrepares.com (or ListosParaKinder.com) can be uploaded to school, district and partner organization websites.

English

Spanish

(Click the thumbnails to the left to preview.)
Web Badge
Web Badge

Web badges can be uploaded to school/district websites and partner
organization websites.

(Click the thumbnails to the left to preview.)
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Toolkit – Print Materials
Benefits Flyer
Benefits Flyer

This double-sided flyer outlines benefits of prekindergarten and eligibility requirements for free prekindergarten programs.

Eligibility Flyer
Eligibility Flyer

This flyer outlines the eligibility requirements of free prekindergarten programs.

Military Benefits Flyer
Military Benefits Flyer

This double-sided flyer, focused toward military families, outlines benefits of prekindergarten and the eligibility requirements.

Push Card
Push Card

This push card, double-sided to feature English and Spanish content, outlines the benefits of prekindergarten.

Poster Series
Poster Series

This double-sided, 11"x17" poster series encourages parents to learn how prekindergarten benefits kids and features four distinct designs.

(Click the thumbnails to the left to preview.)
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Toolkit – Customizable Print Materials
This section includes print materials for customization with direct contact information and your school or district's logo. Here's how to add your own contact information and logo.
  1. Once you've downloaded your customizable pdf, open both your pdf and your logo in Adobe Acrobat or Adobe Acrobat Pro.
  2. Type your own contact information into the blank text fields.
  3. To add your logo, select it using the TouchUp Object Tool (Tools > Advanced Editing > TouchUp Object Tool) and copy it (cmd or ctrl C).
  4. In your customizable pdf, select the logo placeholder using the TouchUp Object Tool and delete it.
  5. Paste (cmd or ctrl V) your logo where the placeholder was and size it accordingly.
  6. Save your customized pdf.
CBF
Customizable Benefits Flyer

This customizable double-sided flyer outlines benefits of prekindergarten and eligibility requirements for free prekindergarten programs.

CEF
Customizable Eligibility Flyer

This customizable flyer outlines eligibility requirements of free prekindergarten programs.

PS
Customizable Poster Series

This customizable, double-sided, 11"x17" poster series encourages parents to learn how prekindergarten benefits kids and features three distinct designs.

EP
Customizable Event Poster

This customizable event poster encourages parents to learn how prekindergarten benefits kids by attending a school-sponsored event.

EF
Customizable Event Flyer

This customizable event flyer encourages parents to learn how prekindergarten benefits kids by attending a school-sponsored event.

DH
Customizable Door Hanger

This customizable double-sided door hanger offers an eye-catching direct marketing tool for use within your community.

PR
Customizable Press Release Template

This customizable press release template is a media outreach tool to assist publicizing upcoming prekindergarten registration events.

(Click the thumbnails to the left to preview.)
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Best Practices & Advice
If you're struggling with outreach efforts and enrollment, the key to success can be as simple as having a friendly, knowledgeable staff who can communicate with parents and build relationships.

Best practices for developing strong prekindergarten outreach programs include:

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1. Develop a Strategic Plan
  • Start early and plan ahead. Make a plan and implement it early to see the best enrollment results.
  • Conduct a community needs assessment. Understand what parents need to know about prekindergarten programs and how they prefer to get their information before building your plan.
  • Develop unified objectives. Ensure your objectives meet everyone's needs and share them with partners. Be sure to integrate the outreach activities of the prekindergarten programs with outreach activities of your community partner organizations.
  • Use broad-based outreach strategies. To reach the most parents, incorporate multiple methods into your outreach efforts. For instance, consider using printed pieces in combination with radio or television public service announcements.
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2. Create an Engaging Environment
  • Hire good people. The staff will make or break your outreach efforts. Look for positive, energetic staff who are trusted by and willing to get out in the community. They will be your first contact with parents and the community.
  • Collaborate. Create true collaboration with parents, the school district and community organizations. See the bottom of this page for TEA Early Childhood Education and Prekindergarten contacts. Develop personal relationships and get parents involved in outreach activities. Don't underestimate the power that words have.
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3. Work Closely with Parents in the Community
  • Generate broad reach. Use several different outreach approaches to reach the most parents.
  • Explain the benefits. Provide information to parents about the advantages for children who attend high-quality prekindergarten programs.
  • Be direct and clear. Be thorough but concise about the qualifications for enrollment.
  • Be mindful of cultural and practical differences. Take into account the various languages, beliefs, schedules, and media/Internet usage patterns of your community members.
  • Host face-to-face events. Schedule events and meetings parents can attend to receive relevant information and ask all questions that may arise.
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4. Use Current K-12 and Prekindergarten Families
  • Get help from students and families. Make use of siblings/children already enrolled in the school district and/or the prekindergarten program. They're likely to be your best advocates.
  • Encourage parents to be “Prekindergarten Ambassadors.” Parents can be your spokespeople, promoting the program to other eligible families.
  • Provide information to students. Current students can take home information for parents about the benefits and availability of free prekindergarten programs.
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5. Develop Community Partnerships
  • Develop strong partnerships. Recruit partners to help maximize your efforts. Ask for specifics, and tell partners exactly what you want/need from them. Get agreements upfront.
  • Find businesses providing services to parents of young children, such as grocery and convenience stores, churches and religious organizations, health clinics and health fair providers, laundromats, food banks, large apartment complexes, fast food restaurants and providers of check cashing services.
  • Find non-profit partners with shared interests. Engage partners that have shared interests, objectives and audiences. Examples of potential partner organizations might include YMCAs/YWCAs; Head Start; subsidized child care; Boys and Girls Clubs; and Big Brothers, Big Sisters. Additional information is available here.
Eligibility
Event Tips & Ideas
  • Include activities to get the whole family involved
  • Host a one-stop destination with information about multiple programs: food bank, child care, health/vision screening, school supplies, Head Start
  • Host book fairs and literacy fairs
  • Recruit in the summer at camps and lunch programs
  • Host prekindergarten round-up events
  • Establish referral rewards, such as invite-a-friend activities
  • Host pizza nights at a community setting off campus
  • Provide child care at events
Eligibility
Promotion Tips & Ideas
  • Promote with local TV advertising on telenovelas
  • Have multilingual materials and staff
  • Provide information booths
  • Place flyers in community locations: pizza boxes, churches, community boards, grocery stores, gas stations, laundromats, bus stops, etc.
  • Insert program handouts in work materials, such as payroll envelopes
Eligibility
Partnership Tips & Ideas
  • Work through military family programs
  • Partner with clinics, doctors and churches, where relationships are with trusted sources
  • Involve and enlist PTA parents to reach out to other parents
  • Connect through a migrant program
  • Share information with community stakeholders who come in contact with parents
  • Connect through homeless liaisons
  • Partner with “Reach out and Read” (ROR) at pediatricians' offices
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TEA Prekindergarten Guidelines
Guidelines
Do you have the TEA Prekindergarten Guidelines?

In 2008, the Texas Education Agency (TEA) revised the Texas Prekindergarten Guidelines to give programs around the state a consistent curriculum.

Click here to see the guidelines.